McInerney Dental Practice | Branding

Lara Thompson

How often do you visit the dentist? Well, for us it’s been pretty regular.

Not because we’ve been eating too many sweets but because we’ve got a lovely new client¬† – McInerney Dental Practice, a private dental surgery located in Fareham.¬† The team approached us for a re-brand, print work and a new website following their independence from the James Hull Group.

Following a few creative sessions with our designers and the client we established the chosen route and formed the new brand. Part of the branding exercise helped them to develop their key messages:

“Knowledge, excellence, care and a commitment to education”

“Committed and leading by example”

“Continue to educate, develop and build relationships with patients and existing employees”

Once the new brand had been developed and agreed we then created the stationery including letterheads, comp slips, business cards and a A4 pocket folder:


It was important to our client that we used fresh, clean and modern colours that moved away from the original “dental blue” that is frequently seen across dental practices. Together, we created a brand that was connected, adaptable and confident to help establish itself in their marketplace.

We’re continuing our work with McInerney Dental Practice to make the final touches to their website and marketing collateral. We’ll be sure to show them off once they’re finished.


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